Dec 22, 2011

The bluuuest jeans at Variazioni, Soho

The bluest blue from Just USA jeans.  An impulse to take a walk on Spring Street led me to the jeans I've been dreaming of.  In royal blue and only $78.  Merry Christmas to me!  A blend of cotton, polyester and spandex, they're stretchy and soft and lightweight--more for spring than winter.  It was a beautiful balmy day, close to 60 degrees.  I was in the mood for light and cheerful.

I found them at Variazioni, a small narrow storefront on the corner of Spring and Lafayette.  Variazioni has five stores in Soho, ten altogether in the city.  I remember their first upscale boutique on the Upper West Side back in the 80s when it was a neighborhood destination.  If I hadn't known the name, I would have walked on by.  The flashy party clothes in the window are deceiving.  The store carries a range of contemporary sportswear--jeans, dresses, jackets, shoes and accessories.  If you're near any one of them, it's worth looking.  The two stylists I met today, Abdul and Jenny, will help you mix and match. I saw them pair a wide belt with a little black dress for another girl and it made a difference.  Most of what's for sale here can't be found in department stores.

Just for fun, I took a picture of hot pants ($80) on display near the door.  Dress up as a Dallas Cowboys cheerleader for New Year's Eve?





If you need a break from shopping, have a salad, sandwich or dinner at Spring Street Natural across the street. Spacious, with great views of a busy corner, and reasonable prices.


Variazioni, 65 Spring Street, 212-941-7788
Spring Street Natural, 62 Spring Street, 212-966-0290